Website Translations

Google Translate is free, but since it is automated it does not capture the over 3,000 words a year that are added to a language nor does it understand local slang. Words often have multiple meanings depending on context, and machine translation misses the context and therefore could be inaccurate and lack quality. And, quality translation is a necessity for a buying consumer.

A Fully bilingual, experienced human translator will keep up with new words and slang, along with the knowledge of local language usage, buying habits and customs. Conveying conversational voice and tone can not be replicated with machine translations. So, the "Human Difference" of using a professional is that you get a multilingual website with your brand and your message intact. 

Website localization services take it one step farther by making sure geographic references, currency, local jokes or famous people are represented in the material.  What would be relevant in Spain is very different than in Argentina.  Localization makes sure that the consumers really relate to the reference points.