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The Language of Global Marketing

Translate your Domestic Strategies into International Sales and Profits

A master class for global business success – Translate to connect with buyers across every language and culture, no passport or overseas travel necessary. Read The Language of Global Marketing to learn how building a strategy around global communications positions a company for successful entrée into new markets!

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The Language of Global Marketing book

Don’t miss opportunities for global growth.

The global market is HUGE! Only 5% of the world’s population lives in the United States, yet many companies focus only on the US market. Your website and social media reach the world – why leave markets untapped?

Imagine how fast your company will grow if you translate:

  • Attract leads across any language.
  • Engage prospects, no matter their culture.
  • Delight clients anywhere in the world.
  • Trust that your messages are accurate in every country and community.

Tools to help you build a custom roadmap to success.

Translation and localization elevate the customer experience to convert more website visitors into customers!

Are you a business leader struggling to increase global sales, become more profitable, and strengthen your company?

Developing a global marketing and communication plan that aligns with your corporate strategy will accomplish your goals.

Are you an “accidental exporter” trying to manage an influx of website visitors who speak another language?

Accidental exporters attract visitors from around the world without even trying! Take advantage of the opportunity by becoming proactive instead of reactive – plan and execute a targeted translation campaign to grow your loyal customer base.

Are you a marketing or sales leader looking for ways to increase revenue?

Translate to communicate in the preferred language(s) of your prospects and customers – they will notice, and the effort will inspire the true and lasting connections it takes to expand into new domestic communities and international markets.

If you’re looking for innovative, attainable ideas to increase your company’s reach and efficiency…

What is The Language of Global Marketing all about?

Building a marketing and communications strategy solely around your domestic audience means lost revenue and missed opportunities. Fortify your reach and business development efforts with high-quality, culturally adapted content and translation – it will connect you to new prospects both domestic and international while simultaneously converting more website visitors into loyal customers.

In The Language of Global Marketing, by Rapport International’s President Wendy MacKenzie Pease, you’ll find a roadmap to new revenue from a global audience, and the quality content and tools to employ along the way.

Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global marketing and translation services.

What you’ll discover:

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Why relying on machine or AI translation hurts global marketing efforts.

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How to align corporate expansion with your company’s marketing plan.

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Components of a successful Translation Management Plan (TMP).

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The secrets to producing culturally appropriate content and translation.

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Tactics to optimize and translate for global SEO.

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The advantages and benefits a diverse workforce contribute to global expansion.

Connect with your buyers across every language and culture, no passport or overseas travel necessary.

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Why I set out to create a global business guide for success.

"I’m Wendy Pease, and for  almost 20 years I’ve worked with hundreds of companies to help them communicate across more than 200 languages and  cultures. I wrote this book to help companies learn how to bridge the language gap to maximize their marketing approach. The Language of Global Marketing is filled with easy-to-understand strategies and solutions to real-life situations that will guide you to successful international expansion through global inbound marketing and translation services."

What Readers are Saying

book testimonials
book testimonial Marcus Sheridan
If you’re thinking global as a business in the digital age, this is a MUST read.

Finally!! As someone that has been helping brands produce content for years, I've literally been asked hundreds of times about creating a "global" content initiative. And to tell you the truth I've never had a really good answer in terms of a go-to source of information, mainly because IT DIDN'T EXIST... at least until now. That's why I'm so excited about The Language of Global Marketing by Wendy Pease, as she clearly gives the steps that any business or brand would need to go from domestic to international with their marketing initiatives. If you're thinking global as a business in the digital age, this is a MUST read.

- Marcus Sheridan - Marketing Expert and Speaker

book testimonial Sangram Vajre
Wendy provides step-by-step instructions and valuable advice.

Did you know that over 90% of people who speak English as a second language prefer to read web content in their own language and that over 56% will spend more on purchases from translated websites? I didn’t either until I read Wendy Pease’s new book, The Language of Global Marketing. It's filled with personal stories, tips, and best practices on how to best align your company’s corporate and marketing strategies to fit into the quickly changing multilingual markets for global growth. If you have been considering adjusting your company’s plans to be more open to expansion into global markets, this is the book for you and Wendy provides step-by-step instructions and valuable advice.

This book is a quick read and I appreciate the action steps at the end of each chapter that review exactly what you need to do for each phase to attain global alignment. 

- Sangram Vajre - Co-Founder at Terminus / Peak Community Host, FlipMyFunnel Podcast Host / Author ABM is B2B, Award-winning book

book testimonial Tina Kasim
This book spells out the common questions that exporters have about global marketing.

I first connected with the author, Wendy Pease and her team nearly 10 years ago just as I was starting out leading New Hampshire’s Office of International Commerce, though she had been a familiar face before then. I was enthralled by her knowledge, her approach in connecting with our businesses, and making everyone realize that language connections matter and are achievable! I’m proud of how our relationship with Rapport International has grown over these past several years, and I see how confident New Hampshire businesses are venturing into international markets in part because they have Rapport International’s support in presenting themselves to new markets. This book spells out the common questions that exporters have about global marketing. Wendy and her team are critical partners to our office and all the businesses we’re helping to grow globally.

- Tina Kasim - Program Manager, Office of International Commerce

book testimonial Kusum Ailawadi
Wendy Pease lays out a clear road to success with great frameworks.

Expanding one’s business beyond the home market is an imperative but also something that many entrepreneurs and business leaders view with trepidation. Wendy Pease takes on one crucial aspect of such expansion – navigating the different languages in each market – and lays out a clear road to success with great frameworks, several relatable examples, and an easy writing style. Whether you want to more effectively communicate with multilingual consumers in the US, or you want to satisfy the needs of consumers in other countries who happen to find you online, or you are developing an international expansion strategy, read this book.

- Kusum Ailawadi - Professor of Marketing, Tuck School of Business, Dartmouth College / Co-author: Getting Multichannel Distribution Right

book testimonial Andy Molinsky
It’s full of real-life stories.

A clearly written and super practical book for marketing and selling in international markets. It’s full of real-life stories and examples along with step-by-step suggestions for success. I highly recommend this book!

- Andy Molinsky, PhD - Professor and author of Reach and Global Dexterity

book testimonial Rob Halverson
I found the book tremendously helpful.

Recently I was given the opportunity to preview a book titled “The Language of Global Marketing” by Wendy Pease. Representing a company in a rapid growth mode, building new websites, expanding exploring markets outside of the US, and not a marketing expert, I found the book tremendously helpful. The author has created an “easy read” that covers some basic marketing, and a plethora of options for interpretation and translation including free, minimal cost, and premium cost options. Wendy shared the benefits and pitfalls of each option and helps the reader to prioritize needs. I encourage anyone that is considering entering global markets or utilizing translation services to read Wendy’s Book.

- Rob Halverson - Sales Director, Quin Global Americas

testimonial - Gabrielle King Morse
Wendy provides us with the tools, encouragement, and data.

Wendy Pease and her book, The Language of Global Marketing, is a roadmap to losing your fear and finding your courage to seek out customers on foreign shores! We all know that language matters when connecting with our target market. The beauty of The Language of Global Marketing is that Wendy provides us with the tools, encouragement, and data that compels us to venture far beyond our native tongue, opening up a world (literally) of business opportunities.

- Gabrielle King Morse, “Gaby” - President & CEO, The Center for Women and Enterprise

book testimonial Luis I. Cortes
A must-read for cross-cultural business in the 21st century!

Wendy is an expert in international business, cross-cultural collaboration, and a multi-language expert. I have done quite a bit of international business myself and reading Wendy's "Language of Global Marketing" I smiled to myself seeing my own mistakes described in the book, along with best practices to prevent them coming from the authors' own experience.

Actually, that is what I most enjoyed about the book: the way in which the author shares in a candid way her own experiences growing her business and helping her own customers. In addition, it provides a fresh and up-to-date look at the role of language nuisances in the Internet world, including SEO and cultural adaptation to cement relationships and grow your business or professional activity.

All in all, a must-read for cross-cultural business in the 21st century!

- Luis I. Cortes - Head of Marketing & Sales Programs, Red Hat Middleware

book testimonial Todd Palmer
This is a must-read for CEOs looking to get into a global market.

Wendy's book is AWESOME! I highly recommend it to all my clients who have the potential for global sales. Wendy clearly lays out the opportunity & vision, while providing a proven framework for thinking about executing a global marketing plan. This is a must-read for CEOs looking to get into a global market.

- Todd Palmer - Extraordinary Advisors / CEO of 6x INC 5,000 companies / #1 International Best-Selling Author

book testimonial Nell Merlino
Everything you need to know is in the book.

“The Language of Global Marketing“ translates into more money for your bottom line. Read this excellent book written by expert and entrepreneur, Wendy Pease to grow and expand your business across borders and languages. Everything you need to know is in the book to successfully enter the Global Market. What are you waiting for?

- Nell Merlino - Founder & President Count Me In Revival / Creator Take Our Daughters to Work Day