The Language of Global Marketing

If you’re thinking global as a business in the digital age, this is a MUST read.

Finally!! As someone that has been helping brands produce content for years, I've literally been asked hundreds of times about creating a "global" content initiative. And to tell you the truth I've never had a really good answer in terms of a go-to source of information, mainly because IT DIDN'T EXIST... at least until now. That's why I'm so excited about The Language of Global Marketing by Wendy Pease, as she clearly gives the steps that any business or brand would need to go from domestic to international with their marketing initiatives. If you're thinking global as a business in the digital age, this is a MUST read.

Wendy provides step-by-step instructions and valuable advice.

Did you know that over 90% of people who speak English as a second language prefer to read web content in their own language and that over 56% will spend more on purchases from translated websites? I didn’t either until I read Wendy Pease’s new book, The Language of Global Marketing. It's filled with personal stories, tips, and best practices on how to best align your company’s corporate and marketing strategies to fit into the quickly changing multilingual markets for global growth. If you have been considering adjusting your company’s plans to be more open to expansion into global markets, this is the book for you and Wendy provides step-by-step instructions and valuable advice.

This book is a quick read and I appreciate the action steps at the end of each chapter that review exactly what you need to do for each phase to attain global alignment. 

This book spells out the common questions that exporters have about global marketing.

I first connected with the author, Wendy Pease and her team nearly 10 years ago just as I was starting out leading New Hampshire’s Office of International Commerce, though she had been a familiar face before then. I was enthralled by her knowledge, her approach in connecting with our businesses, and making everyone realize that language connections matter and are achievable! I’m proud of how our relationship with Rapport International has grown over these past several years, and I see how confident New Hampshire businesses are venturing into international markets in part because they have Rapport International’s support in presenting themselves to new markets. This book spells out the common questions that exporters have about global marketing. Wendy and her team are critical partners to our office and all the businesses we’re helping to grow globally.

Wendy Pease lays out a clear road to success with great frameworks.

Expanding one’s business beyond the home market is an imperative but also something that many entrepreneurs and business leaders view with trepidation. Wendy Pease takes on one crucial aspect of such expansion – navigating the different languages in each market – and lays out a clear road to success with great frameworks, several relatable examples, and an easy writing style. Whether you want to more effectively communicate with multilingual consumers in the US, or you want to satisfy the needs of consumers in other countries who happen to find you online, or you are developing an international expansion strategy, read this book.

It’s full of real-life stories.

A clearly written and super practical book for marketing and selling in international markets. It’s full of real-life stories and examples along with step-by-step suggestions for success. I highly recommend this book!

I found the book tremendously helpful.

Recently I was given the opportunity to preview a book titled “The Language of Global Marketing” by Wendy Pease. Representing a company in a rapid growth mode, building new websites, expanding exploring markets outside of the US, and not a marketing expert, I found the book tremendously helpful. The author has created an “easy read” that covers some basic marketing, and a plethora of options for interpretation and translation including free, minimal cost, and premium cost options. Wendy shared the benefits and pitfalls of each option and helps the reader to prioritize needs. I encourage anyone that is considering entering global markets or utilizing translation services to read Wendy’s Book.

Wendy provides us with the tools, encouragement, and data.

Wendy Pease and her book, The Language of Global Marketing, is a roadmap to losing your fear and finding your courage to seek out customers on foreign shores! We all know that language matters when connecting with our target market. The beauty of The Language of Global Marketing is that Wendy provides us with the tools, encouragement, and data that compels us to venture far beyond our native tongue, opening up a world (literally) of business opportunities.

A must-read for cross-cultural business in the 21st century!

Wendy is an expert in international business, cross-cultural collaboration, and a multi-language expert. I have done quite a bit of international business myself and reading Wendy's "Language of Global Marketing" I smiled to myself seeing my own mistakes described in the book, along with best practices to prevent them coming from the authors' own experience.

Actually, that is what I most enjoyed about the book: the way in which the author shares in a candid way her own experiences growing her business and helping her own customers. In addition, it provides a fresh and up-to-date look at the role of language nuisances in the Internet world, including SEO and cultural adaptation to cement relationships and grow your business or professional activity.

All in all, a must-read for cross-cultural business in the 21st century!

This is a must-read for CEOs looking to get into a global market.

Wendy's book is AWESOME! I highly recommend it to all my clients who have the potential for global sales. Wendy clearly lays out the opportunity & vision, while providing a proven framework for thinking about executing a global marketing plan. This is a must-read for CEOs looking to get into a global market.

Everything you need to know is in the book.

“The Language of Global Marketing“ translates into more money for your bottom line. Read this excellent book written by expert and entrepreneur, Wendy Pease to grow and expand your business across borders and languages. Everything you need to know is in the book to successfully enter the Global Market. What are you waiting for?