The Language of Global Marketing
Translate your Domestic Strategies into International Sales and Profits
A master class for global business success – Translate to connect with buyers across every language and culture, no passport or overseas travel necessary. Read The Language of Global Marketing to learn how building a strategy around global communications positions a company for successful entrée into new markets!
Don’t miss opportunities for global growth.
The global market is HUGE! Only 5% of the world’s population lives in the United States, yet many companies focus only on the US market. Your website and social media reach the world – why leave markets untapped?
Imagine how fast your company will grow if you translate:
- Attract leads across any language.
- Engage prospects, no matter their culture.
- Delight clients anywhere in the world.
- Trust that your messages are accurate in every country and community.
Tools to help you build a custom roadmap to success.
Translation and localization elevate the customer experience to convert more website visitors into customers!
Are you a business leader struggling to increase global sales, become more profitable, and strengthen your company?
Developing a global marketing and communication plan that aligns with your corporate strategy will accomplish your goals.
Are you an “accidental exporter” trying to manage an influx of website visitors who speak another language?
Accidental exporters attract visitors from around the world without even trying! Take advantage of the opportunity by becoming proactive instead of reactive – plan and execute a targeted translation campaign to grow your loyal customer base.
Are you a marketing or sales leader looking for ways to increase revenue?
Translate to communicate in the preferred language(s) of your prospects and customers – they will notice, and the effort will inspire the true and lasting connections it takes to expand into new domestic communities and international markets.
What is The Language of Global Marketing all about?
Building a marketing and communications strategy solely around your domestic audience means lost revenue and missed opportunities. Fortify your reach and business development efforts with high-quality, culturally adapted content and translation – it will connect you to new prospects both domestic and international while simultaneously converting more website visitors into loyal customers.
In The Language of Global Marketing, by Rapport International’s President Wendy MacKenzie Pease, you’ll find a roadmap to new revenue from a global audience, and the quality content and tools to employ along the way.
Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global marketing and translation services.
What you’ll discover:
Why relying on machine or AI translation hurts global marketing efforts.
How to align corporate expansion with your company’s marketing plan.
Components of a successful Translation Management Plan (TMP).
The secrets to producing culturally appropriate content and translation.
Tactics to optimize and translate for global SEO.
The advantages and benefits a diverse workforce contribute to global expansion.
Connect with your buyers across every language and culture, no passport or overseas travel necessary.
Why I set out to create a global business guide for success.
"I’m Wendy Pease, and for almost 20 years I’ve worked with hundreds of companies to help them communicate across more than 200 languages and cultures. I wrote this book to help companies learn how to bridge the language gap to maximize their marketing approach. The Language of Global Marketing is filled with easy-to-understand strategies and solutions to real-life situations that will guide you to successful international expansion through global inbound marketing and translation services."