If you’re thinking global as a business in the digital age, this is a MUST read
Finally!! As someone that has been helping brands produce content for years, I've literally been asked hundreds of times about creating a "global" content initiative. And to tell you the truth I've never had a really good answer in terms of a go-to source of information, mainly because IT DIDN'T EXIST... at least until now. That's why I'm so excited about The Language of Global Marketing by Wendy Pease, as she clearly gives the steps that any business or brand would need to go from domestic to international with their marketing initiatives. If you're thinking global as a business in the digital age, this is a MUST read.