Success in consumer product marketing depends on your ability to “speak” to the customer in the right voice, with the right words. It takes a special linguist to understand the complexities of creating and marketing consumer products. Rapport International’s linguists pay attention to the differences between products, the importance of messaging and clear communication. In addition, they make sure the materials are culturally appropriate so your company doesn’t end up as a “funny marketing fail” on the internet.
Rapport International makes sure that the translators or interpreters you work with understand specific local or global needs so that your materials and message are accurate. At the same time, we serve as advisors on cultural questions to make sure you are communicating in a culturally-sensitive manner.
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