While it's true that many people around the world speak English as a second language, did you know that consumers are much more likely to buy goods and services when the website is translated in their native language?
Check out these stats:
- 90% of consumers haven’t made their mind up about a brand before starting to research options
- 72.1% of consumers spend most or ALL of their time on websites in their own language
- 42% of Europeans say they won't purchase a product that is not presented in their native language
- and 56.2% said they are willing to PAY MORE if the company provides information in their own languages!
How can you afford to NOT translate your content?!