Translation and Localization Services for Marketing Materials

Marketing translation is the transformation of promotional information from one language into another. A translation company with marketing expertise will work with you to adapt your materials with cultural relevance, to appeal to your new target audience. For answers to additional marketing translation questions click here.

Translating and adapting your marketing information and collateral is important because studies repeatedly show that consumers prefer to purchase from companies who provide information in their preferred language. For example, a Gallup survey reports that 72% of consumers are more likely to buy, and 56% are willing to pay more, when a company gives them information in their preferred language. Read more about driving sales with marketing translation.

Localization goes a step beyond translation, the conversion of written material from one language into another. When you localize your marketing materials you adapt your message and materials to the language, culture, location, and demographics of the target audience. Localization takes into consideration local traditions, cultural nuances and references, slang, idioms, and humor. It builds a deeper connection with your target audience. Learn more about growing your business with adapted and localized translation.

Translating and localizing marketing information preserves your brand integrity and reputation. Your voice, brand personality, and message are adapted to resonate with a specific, new audience and elicit the emotional response and connection your current customers experience. Read the Essential Guide to Marketing Translation.

The short answer is no. The automated options that exist today cannot reliably adapt or localize your translation with cultural sensitivity. In addition, they are prone to a full range of issues, from minor typos to major cultural faux pas, even misinformation and untruths. Also, by using public platforms to translate you give up privacy, ownership, and copyright of the content. For marketing information, it is always best to have a professional human translator perform – or, at a minimum, review – your translations. Find more information about AI translation here and why to avoid using Google Translate on your website here.