Translated Content Increases Lead Generation

When you think about lead generation, you likely know that content is king, and consistency is queen. And, in my world, ‘translation’ as the princess.

Take a moment to think about your website as your kingdom. It is where you invite the world to learn about your philosophy, what you have to offer, and why your palace is better than others.

When people go to your site, the goal is to engage them in a conversation and get them to stay as long as possible. You do this by planning and anticipating what your guests are going to ask when they arrive so you can guide them through their buyer’s journey.

It’s like a party. You have your king, your queen, and your princess as hosts. But how do you get people to come? Social media: this is your invitation to the party.

Whether you’re using LinkedIn, Facebook, Twitter, Instagram, podcasts, webinars, or any other social platform to get people into your site, you want to make sure your royal court is ready to greet them:

• King content must be good, engaging, educational and entertaining.
• Queen consistency must show up frequently, so they get to know you.
• Princess translation must be there to ensure people can engage in their language of choice.

Why Translated Content is Critical

Statistics show 95% of the people would rather consume material that is in their native language. That means you will get more traction from your social media invitation and the content on your site if more people can read and understand what you are offering. Consider this: if content is translated so visitors can read or view it in their native language:

• Over 72% will spend more time on your site
• 72% of those people are more willing to buy from you
• More than 56% of them are going to pay more money for your product or service

What You Need to Know About Translating Content

Your website and content are optimized, you know your key terms, and you have your social media created, the next challenge is getting your content translated, posted, and out the door with the correct frequency and quality that you can trust. This requires handling a whole other marketing process that needs to be optimized for each market that you are targeting.

The good news is that we have had a lot of customers come to us with this challenge, so we developed a solution. Rather than trying to randomly pull a budget together and figure out what should be translated, we created four Marketing Content Translation packages for customers to choose from. They range from Light, Business, Professional, and Custom.

Deciding which package is appropriate for you depends on how much content you're creating and posting, and what kinds of content that you're distributing.

What You Get With Each Marketing Content Translation Package

To learn more about each package, connect with a marketing translation expert who can help you determine which package (or custom option) is right for you.

With each package you get:

• An anticipated budget
• A built-in process so you know when your English is done, it can get translated and posted
• Cultural adaptation so you can be assured the language and references make sense for the market you are targeting
• The ability to customize the process to account for internal reviews, posting preferences, etc.

We know that the world is connected and goods from the U.S. are in demand. We also know that the internet allows you to invite people into your party, engage them about your products and services, answer their questions, and then finalize the deal. This final piece of the puzzle helps you connect with a global audience to attract more leads and grow your business.

If you would like help with this, contact our marketing experts who are available to assist with your multilingual lead generation initiatives.

Rapport International specializes in multilingual communications, providing language translation and interpretation services that are accurate and culturally appropriate. We use the right voice, correct terminology to avoid liability, customize services to your needs, and deliver on time and within your budget. And with our 100% satisfaction guarantee, you can trust that it’s done right. Contact us today if you would like more information or to get a free quote.