Expert Website Translation Services

Studies show that businesses who translate their website attract more visitors, convert more customers, and have higher revenues. Some significant statistics:

• There are 3.5 billion internet users worldwide and <10% are native English speakers.
• 80% of the world’s purchasing power resides outside the United States.
• Translated websites convert 3x more visitors than single language websites or sites that use an automatic translation tool.
• A Gallup survey reports that >56% of European internet users say they will pay more for products presented in their native language…
• and 42% say they never purchase from a website that isn’t in their native language.

Learn more about increasing lead generation with website translation.

Websites today have hundreds of pages – company information, product and service pages, resources, landing pages, and the like – making full website translation a huge, very expensive undertaking. If your budget is tight or your website has not yet been translated at all, we may recommend clients narrow their focus down to a “microsite,” a handful of key product and information pages that currently attract the most visitors and a page answering key FAQs. This keeps costs manageable while giving the client a concrete opportunity to assess initial ROI in the new market. Read more about the cost of website translation.

Automatic and machine translation engines are free but are not 100% reliable, producing mistranslations and errors especially when words have multiple meanings, depending on context. This is particularly true if your website contains technical information or jargon, cultural references and examples specific to a geographic location, or any descriptive or nuanced marketing messaging essential to your brand identity. To make a good impression on a new market, use a high-quality translation company for guaranteed accuracy. Learn more about the dangers of using automatic website plugins.

That depends. If you’re selling a product or service with a distinct, nuanced voice/brand/personality that relies on tailored or customized messages, cultural references, currencies, jokes, slang, etc. to appeal to your customer base, then consider localizing (adapting website content to the language and culture of a particular market or geographic region).

If your target market is less influenced by culture and local customs or behaviors – like manufacturers selling industrial products – then globalization may be more appropriate. Globalization means that a translation can be used in multiple geographic locations, independent of culture or region; for example, when a Spanish translation would be as effective in South America as it would be in Spain. Download our website translation guide to learn more.

The short answer is no. The automated options that exist today cannot reliably adapt or localize your translation with cultural sensitivity. In addition, they are prone to a full range of issues, from minor typos to major cultural faux pas, even misinformation and untruths. Also, by using public platforms to translate you give up privacy, ownership, and copyright of the content. For marketing information, it is always best to have a professional human translator perform – or, at a minimum, review – your translations. Find more information about AI translation here and why to avoid using Google Translate on your website here.