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Appealing to a Global Audience

More than half of consumers are willing to SPEND MORE on goods and services when companies provide information in their native language. Whether you are marketing to limited-English speakers in the US or looking to export, multilingual marketing can boost your bottom line.

A few quick statistics:

  • 72% of consumers spend most or all of their time on websites that are in their native language
  • 19% of Europeans said they "never" browse websites that are not in their native language
  • 42% said they "never" purchase goods and services that are not marketed in their native language

In the webinar "Multilingual Marketing" Wendy Pease discusses how multilingual marketing can benefit your business. She also covers what not to do with stories of translations gone bad and how to prevent these mistakes from happening to your business. Learn the terminology and then hear about all the services offered by companies like Rapport International that will help you expand your customer base.


Rapport International specializes in multilingual communications, providing language translation and interpretation services that are accurate and culturally appropriate.  We use the right voice, correct terminology to avoid liability, customize services to your needs, and deliver on time and within your budget. And with our 100% satisfaction guarantee, you can trust that it’s done right.  Contact us today if you would like more information or to get a free quote


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Categories: Project Planning & Management, Multilingual Growth

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