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New Global Marketing Book Reveals Strategies to Increase International Sales and Profits


New Global Marketing Book Reveals Strategies to Increase International Sales and Profits

Businesses grow by following the strategies and tactics found in the new book “The Language of Global Marketing,” even during an international pandemic.

Boston, MA: If 2020 taught us anything, it is that the world is interconnected through the internet and social media. As a timely release, Wendy MacKenzie Pease’s book “The Language of Global Marketing: Translate your Domestic Strategies into International Sales and Profits” provides easy-to-implement strategies for businesses to grow and expand internationally.

After conversations with hundreds of business leaders, Ms. Pease (owner and President of Rapport International a professional translation and interpretation agency specializing in marketing translation) decided to write “The Language of Global Marketing” to provide the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.

“I’m passionate about connecting people across languages and cultures. I’ve lived in Mexico, Taiwan, and the Philippines, where I fell in love with the richness of international cultures and came to understand that we are all human, no matter the language we speak.”

Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She hosts The Global Marketing Show podcast (find it on your favorite podcast listening app), which features experts discussing opportunities and challenges in increasing multilingual lead generation and revenue. She also moderates the Boston chapter of Soft Land Partners and hosts a weekly Clubhouse room on Global Business. Wendy is a member of Entrepreneurs Organization (EO) and IERG (international Executive Resource Group) and sits on the multicultural committee for the Greater Boston Convention and Visitors Bureau.

For companies looking to connect with buyers across languages and cultures, “The Language of Global Marketing” book helps you connect with the world – no passport or overseas travel required.

Learn more at www.WendyPease.com.

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About Rapport International: Rapport International specializes in multilingual communications, by providing language translation and interpretation that is accurate and culturally adapted.  With more than 30 year of experience, and 100% satisfaction guarantee, you can trust that your message is accurate and appropriate.  We write in the right voice, use correct terminology to avoid liability, customize services to your needs, and deliver on time and within your budget.  With our expertise in global communications, you get strategic and practical advice to achieve your goals.  Visit us at www.RapportTranslations.com to learn more.


Categories: Project Planning & Management, Multilingual Growth

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