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#129 | Pediatric Med Device Goes Global

Christy Brown is CEO of Dr. Noze Best, an innovative pediatric healthcare company committed to bringing hospital-grade respiratory devices into the home. After only two years with the company, Christy already has a plan to launch their direct-to-consumer medical device in 10 countries. She’s a mover and shaker! 

The company’s mission is to make sure that every child can breathe – and for parents to feel “confident and supported” when caring for their child’s health. Current offerings include nasal aspirators and accessories, and a full product line designed to help children breathe better is also in development. 

To launch globally with purpose and intention, the Dr. Noze Best team developed a proprietary tool – the “Complexity Calculator.” The Calculator measures various elements that could affect a product launch in a new country – population and birth rates, economics, legal frameworks, regulatory requirements, and logistics, for example – so the team could prioritize the countries by opportunity and ease of doing business. 

At the outset, Christy describes feeling “isolated” by her lack of connections in global trade – she didn’t know who to turn to for advice and guidance, or how to find partners. A fortuitous post on an Entrepreneurs’ Organization (EO) WhatsApp chat group connected us – my brother Scott suggested Christy reach out to me. 

Thereafter, the company worked with the US Commercial Service (USCS) in Atlanta to make connections in their initial target countries. Christy raves about the services they received from both USCS Atlanta and the Georgia Department of Economic Development (GDEcD). With assistance from both agencies, Christy connected with consulates within initial target countries to acquire valuable information about how to enter local markets. 

There will be challenges along the way, Christy says. Her team struggled to meet projections when faced with unanticipated and uncontrollable issues and with setting up direct-to-market shipping from their Asian manufacturer, finding capable distributors, and steering the medical device through the various regulatory bodies. 

Regardless, her first and best advice for others starting the export journey is simple: “Do it!”

Once you do: 

  • Have patience: it can take time for success. 
  • Build a good team: you are only as good as your team. 
  • Stay tenacious. 
  • Find your resources: agencies like the USCS, GDEcD, District Export Councils, and Chambers of Commerce can direct you to meaningful services, support, and in-country connections. 

Christy’s favorite foreign word is “bonjour”! It’s a welcome “hello” in France and other French-speaking countries, she says, and to share the joy in Atlanta she’s localized the phrase to “bonjour y’all”! 

Read the Episode Transcript

ATTENTION:  Below is a machine-generated transcription of the podcast. Yes, here at Rapport International we talk a lot about how machine translation lacks quality. Here you see an example of what a machine can do in your own language. This transcription is provided as a gist and to give time indicators to find a topic of interest. 

 

Wendy: And welcome back to The Global Marketing Show. I'm glad that you've tuned in today. Before we get started, let me just remind you that the podcast is brought to you by Rapport International, who provide translation services. So from one language to another in over 200 languages. Lot of stuff out there right now about AI and translation and whether it's going to take over. 

[00:01:00] We've been doing a lot of consults on strategy about how people can use it, if, you're wondering or you have questions, reach out to Rapport International and schedule a free consult and you can get all your questions answered from people who are following it closely. All right, so that tidbit from Rapport International today is from Malaysia because within the past month I was in Malaysia and had a wonderful time in Penang. 

 The tidbit is about silence and apparently Malaysians are the most comfortable of all the ethnic groups with silence. A silent pause allows them time for thought. It doesn't mean acceptance or rejection. And Westerners often find these pauses uncomfortable because we're trying to fill that silence. 

So, let's all take a moment of silence today and recognize that that's okay. Well, I'm not going to take a moment of silence because I got a really cool guest on today. [00:02:00] Christy Brown is joining us. She's the CEO of Dr. Noze Best. That's a company that was founded to make nasal suction devices for stuffy babies, and then they're continuing on to make other respiratory devices for children. 

Boy, my kids are older now, I would have loved this when they were stuffed up. She sits on numerous boards and mentors. All sorts of entrepreneurs and accelerators. Prior to this, she held senior roles in global customer success at ADP and she founded other companies. We happened to connect through Entrepreneurs Organization, otherwise known as EO, which is a global network of entrepreneurs who support each other and continue to learn about leadership. 

It's been a wonderful organization for me to join and it's all over the world. And there's close to 20, 000 members in it. So if you're an entrepreneur, certainly check it out. But enough about that, enough of me talking. Christy, welcome. I'm so glad to have you here.  

Christy Brown: So good to [00:03:00] be here. Thank you. Thanks for the invite.  

Wendy: Yeah. So tell me how you got involved or came up with the idea to start Dr. Noze Best.  

Christy Brown: Yeah. I would love to say it was the single threaded idea that I had, but actually I have an amazing partner who is a pediatric ENT surgeon. And it was his idea and his journey six years ago by virtue of who he is. 

He happened to have a patient in the emergency room who had a young infant with Down Syndrome that had been waiting hours in the ER, just simply for suction. And she said to him, I think you're a wonderful doctor. I love seeing you. However, I don't need you. I need this thing on the wall. And what she pointed to was the vacuum tube that you see on the wall in every hospital room just about across the US. 

 It's very common and unfortunately, you know, it's not something that you can find at home and he had an aha [00:04:00] moment and said you're absolutely right. You should be able to treat your child at home. And with that, he began the journey to create our most commonly known product, our hero product called the Nosebot, which is the first of its kind nasal aspirator with real hospital grade suction. 

So, it actually has been a Star Shaper, I like to say in the marketplace to help parents with children at home with mild to severe congestion.  

Wendy: Right. This is definitely something that is global and you've worked in global business before. So I'm so curious he founded it six years ago. 

How long have you been involved?  

Christy Brown: So he started the process about six years ago and we formed and entered into the market about three years ago. I joined just shy of two years ago. When we put the first product in market, we're almost three years old and that [00:05:00] we knew that we had something special and had great product market fit. 

We knew parents needed us. And so that's why I joined the company.  

Wendy: That's fantastic. And so recently we've been in touch about taking the product global. So talk to me about how you've developed your strategy and why go global so fast and what's happening in that. Lots of questions there.  

Christy Brown: I would say that we're cautiously going global. 

We've obviously identified particular areas and geographies that are of note and of interest where we are best poised to be successful. Why expand outside the U. S. is that we're being asked from our customer base often, whether it's, you know, Canada or somewhere in Dubai. People are somehow finding our product and they know that it makes a difference in parents and children's lives and they're asking, how do we get it? 

And so, from that [00:06:00] point, we began thinking, okay, what are the first few countries we can enter, learn and grow our experience there. And then, perhaps enter other markets on a needed basis. So we recognize too, I mean, although this podcast is all about globalizing and that's a tremendous focus for us, we still have barely scratched the surface in our own backyard. 

So the US is still part of our global strategy as well, where we grew in the Southeast and we grew in the Northeast and now we're kind of continuing to tap our channels across the US as well.  

Wendy: In the US, how are you distributing and marketing?  

Christy Brown: If we think of our strategy, we are direct to consumer. 

 First and foremost, our customers can find us on our website and other direct to consumer websites that they can purchase our product. We also are in retail, so there are retail stores that you can find us, and that's how we go to market. We also have relationships with [00:07:00] some of the medical community who not necessarily resell our product, but we give them couponing to allow them to offer that to patients to purchase our device on their behalf.  

Wendy: Have you found it hard to get your product in the retail stores or online?  

Christy Brown: Oh yeah, I mean in similar fashion, you could think of our archetype of globalization in two different ways, one is retail, which is just expanding and figuring out, it's equally as difficult as it is for us to enter another country. 

 The buying process is different among every store. The buyers we interact with are different in every store. Uh, the categories we're in are different in every store. So you would naturally think we might be in baby gear, but in some realms we're placed in pumps and breast pumps because that's the most familiar thing for the store to carry us and because we do feel like we're carving a new aspiration, um, category, we don't fit next to the [00:08:00] manual or lower tech electric nose suckers. And so we are oftentimes just placed in a new category.  

Wendy: Wow, how fascinating. Yeah. So to get them to understand and then where to place it in the store and try to catch the eyes on it because people aren't looking for it because they don't know about it. 

Christy Brown: Yeah, of course. And then couple that with, you know, our device sells at a higher price point. It is a medical device and we want people to understand, before you buy three or four other things or end up in an emergency room just for suction, this is worth its weight in gold in many different ways because we want to save our parents from going to the hospital room for suction. 

I mean, it's simple as that.  

Wendy: Right, right. 

Christy Brown: Getting the buyer to understand that is a little bit of a challenge.  

Wendy: Okay, so then you've got all this complexity already going on in the United States. And you see demand coming in from other countries, so you mentioned Canada and Dubai, [00:09:00] where did you see that demand coming in? 

Christy Brown: It's been across multiple countries, Canada is our nearest shore partner in many, many ways. We share geographical borders and it's an easier place for us to kind of export to you first. However, keep in mind that our product is a medical device. So what we have here in the US is FDA clearance. And that translates into every other country. So we have to understand the compliance and certifications required in each country that we enter into, and I'm just using Canada because again it's easy and I can tell you the most about it. We have to understand how we go there and first and foremost, how we register with their equivalent to the FDA. 

So in Canada, that's Health Canada. We also have to understand electric or medical device certifications are required. So, again, in our case, it's MD SAP compliance. And so, Canada is part of the MD SAP country list, whereas [00:10:00] other countries have an equivalent in, in that regard. 

So there's a lot that we've had to structure and learn, to cross border outside of the US, and we have to learn it country by country. So the EU, we look at in its entirety when we go through this certification process, a lot of folks who listen to this podcast might be familiar with the electronic certification called the CE. 

So we look at EU in that regard, but country by country, we still have to register with our equivalent for the FDA. So it's a great learning experience. I would say certainly myself and my team learn this all the time. And, you know, I think I would love to say we're experts, but we have experts like you that help facilitate what might be needed in each of those countries and we have to very much share the same responsibility with our consultants to make sure that we are compliant, but also we understand our go to market strategy and what needs to happen first. So there is just a series of processes that have to be [00:11:00] designed, again, country by country to make sure that we're meeting standards.  

Wendy: This is fascinating information and we're doing a series on medical devices, so it's very timely. Can we dig a little bit more into, like, Canada makes sense for all the reasons that you talk about, and it's the number one country that the United States exports to, because it's easy, it's close, it's understandable. 

 Canada makes sense that it's number one. Then you mentioned a bunch of other countries. How are you going through your strategy of what countries you're thinking about and why?  

Christy Brown: Well, we have built our own proprietary tool internally that we call the complexity calculator. Our COO built this alongside of our ops team. 

And basically we have an iteration of qualifiers that we plug in to decide what is, you know, let's just think of it just like our suction on our device, low, medium, high. What's the lowest lift, the medium lift, and the highest lift [00:12:00] for those countries? And then we really look at those first. 

 It was also recommended to us first, really start with English speaking countries because that would be easier on both our retail boxing and the way that we communicate. And we have, in some regards reached a few of those English speaking countries first, and we are working alongside of those, but we certainly aren't hesitant. 

We can translate and work with translation, much like what your business does to help us along that category too. I mean, the world is still very flat in a business world. I don't feel like we can't have resources in country that can support us. So, the complexity is reduced when we use our complexity calculator. 

But again, it's something proprietary that we built internally just to solve this problem that you're asking about of how do we determine which country to go to first and be organized about it? When you're an entrepreneur and you are scaling your business, you're excited by the fact, Oh, these countries are [00:13:00] inquiring and we can make sales. 

Well, they can also be a distraction because that process could take you a year or two years to get into. You know, what could really boost your sales faster, there's probably low hanging fruit in other countries that would be a little faster for you to magnify and amplify your own products into. So that's how we look at it.  

Wendy: What have been your biggest challenges?  

Christy Brown: Largest challenges. I mean, quite honestly, we're Americans and we like to move really, really fast. And, sometimes I think that gets in the way. We're not as cautious about moving in country, because we just think it have to be done right now and there really is a very legitimate process that each country has, especially for medical devices that may take 12 months or 18 months. 

So, where you think something can just be put on a retail shelf, even here, by the way, the retail sales cycle can be upwards of six plus months. It's the same in other countries where we're trying to learn. And that certainly is an obstacle for [00:14:00] us is our excitement and enthusiasm versus our ability, I think is kind of an obstacle. 

Wendy: And then how are you reaching out and doing all this? Have you built out a team? Are you hiring distributors, contractors? Where's the manpower come? Woman power? Yeah, all power.  

Christy Brown: Yeah, all power. Yeah, all power. That's a great question. And that's some of the analysis that we've done in our complexity calculator is one of our tenants is what resources are on the ground. 

 Where will we have consulting resources. I've also connected with more consulates than you could possibly imagine, whether it be Canada or France or the Netherlands or Germany. I'm really connected and a shout out to the US Commercial Service. We are a US Commercial Service company and I have an individual on the ground here in Atlanta literally is like, she [00:15:00] is like an extension to our team. 

So they escort us in to help us find what we need. We know we aren't experts in anything in any other country. And so what we start out doing is asking all the right questions of - what type of resources do we need? How do we get our product in market? We're not going to hire a sales team. So what's your suggestion for distribution points? 

And it is more common than I realized to have that distribution relationship and really foster that as a, again, like an extension of our own team here in the US. My goal is certainly not to put boots on the ground initially, we need to do what we do well in country before we expand that horizon too fast, too soon and invest in those resources. 

We want it to be very expansive in that regard so that we're successful.  

Wendy: Yes, that makes a lot of sense. Who are you working with in Atlanta at the US Commercial [00:16:00] Services?  

Christy Brown: Her name is Kerry Barnett  

Wendy: Kerry Barnett okay. Yeah. Yep.  

And you know, Laurent Kahl down there, you know, Laurent too that works it. 

Christy Brown: Yes. Yeah, there's an entire team. And also we have Export Georgia also that supports us and they have a health care tech sector, that we have an individual that is also like an extension to our team. Her name is Nali. Nali and Kerry together are just a force that can help us. And that's been phenomenal. 

 I constantly evangelize out to people that are really working in foreign markets. Like you have to connect with US Commercial. If you're not, you know, there's just so much time savings there. And it's not like they can do everything for you, but they can certainly get you to the resources to support your company throughout the growth. 

I mean, that's what the US wants to do. They want to expand and export.  

Wendy: Right, exactly. Our balance of [00:17:00] trade is so far off that the Department of Commerce has the U. S. Commercial Services to help businesses export. So how did you originally hear about that and connect in with them?  

Christy Brown: Really great, great, great question. 

We knew about Export Georgia and my company here in Atlanta, we're headquartered in Atlanta, Georgia. We sit inside of a tech incubator, near the Georgia Tech campus and Export Georgia just happens to be a couple of floors above us. And they actually said, have you connected with US commercial? If not, let me connect you to Kerry. And that was pretty much the facilitation of it all. Once we had that connection with Kerry, it just felt like the onion started peeling back, so to speak, because all these layers and layers of what we're accustomed to in political bureaucracy just felt like they were, you know, falling out because Kerry could navigate things in country, well in advance of us figuring it out on [00:18:00] our own. 

And so we have resources on the ground in just about every single country that support our efforts. So again, going back to our own internal desire with the complexity calculator, we look at our first top 10 countries and whatever that first five is, we triangulate next to Kerry and say these are our goals. And this is where we want to go and where we need help.  

Wendy: Oh, that's fantastic. And is there any commonalities that you can see through the top 10 markets besides you said start in English? But is there any other commonalities? You know, medical device authorization process, or size of country, or wealth of country, you know, anything like that. 

Christy Brown: We look at all of those things, actually. We also are very keen to understand birth rates. Our devices are targeted towards children. And especially parents who are giving birth because an aspirator is on [00:19:00] every single registry list. And so understanding those birth rates across countries and how large the population is and the demographics are very important to us. 

Wendy: Oh, that makes a lot of sense. So if you had to give advice to a medical device company that was launching and going through what you've been through in the last few years, what advice would you give?  

Christy Brown: I hate to encourage it, but patience, I think is key. You're only as good as your team. 

I mean, I don't say it enough. We have a good team. I have an individual that's very specialized in health care and product. Having that combined with the resources on the ground that can help us. We also are a very tenacious group. And so, if I want to go find the consulate in Canada, I'm going to go find the consulate in Canada and make sure that there's some level of connection. 

 And we look for where we belong. We are part of a program [00:20:00] with the Metro Atlanta Chamber of Commerce, which is called Metro Export Challenge. So we're one of their five companies also, which has given us a bit more, I would say gravitas to connect with some of these consulates and make sure that the Metro Atlanta Chamber is helping us side by side with a very business driven climate as is Atlanta to identify and find, you know, where we should export. So again it's us looking at all those different demographics and slicing and dicing what, where we should be and when. 

Wendy: we talked about challenges. When you started jumping into this, oftentimes people have some fears that are holding them back. I definitely, when I have talked to other people in your company, there is tenacious and there is this, we're going to get it done, but I would imagine there's some fears in there too. 

Christy Brown: Oh, of course. It's just like bringing new product to market. We have a fair amount of fear, But honestly, fear and I would say [00:21:00] failure in general is a motivator. We don't want to fail, it's got to motivate us to keep going and finding out. 

 Nothing has been clean and simple. I would love to tell your audience like, Oh, it's so easy to go to another country. Everything is absolutely different in every single jurisdiction. And so there's a lot of fear there. You know, when are we're also building a forecast, we are a business, right? 

So when we forecast what we think sales are going to look like in that country, and it's delayed by 60 days, 90 days, because of something that's stuck, we can't predict that. And so there's a lot of fear with how we do this and learning as we go a bit.  

Wendy: Yeah, that makes sense. 

Where are you manufacturing? 

Christy Brown: So we manufacture in Asia. Mm hmm.  

Wendy: Okay, so you manufacture in Asia and then you've got all the shipping and logistics to deal with, too, no matter where you're going.  

Christy Brown: We do. Yeah, and other complexity. Yeah, and we're learning about that now. So rather than inbound [00:22:00] shipments here, we have them going to two other countries now, and so we've worked through the complexity of that, as well. 

And, is your same logistics provider able to freight forward in other countries? There's lots of things that we have to think about in moving product. Because we're not a service business, we actually are moving physical product out of one country into another, and we've definitely had to learn a lot about that. 

Wendy: Yeah.  

Christy Brown: Well, it's VAT, right?  

Wendy: Yeah, so yeah, talk about VAT.  

Christy Brown: Understanding taxes, some countries even have favorable tax structures where they'll delay it for a year because they really want you to do business in the country. We've had to learn how to set up businesses in each of these countries and what requirements there are to do that. 

And what having a registered agency looks like in country, because there is someone in country that really needs to represent you, which is why the distribution relationship is so important for us. Um, and [00:23:00] so there's lots of learnings. The tax is the top of mind today because we just had a conversation about that this morning. 

 US Commercial over the past couple weeks has had export week. And so there's all these online courses that some of my team has been taking just to learn some of these things that are being offered. But, you know, it's just so unique that we know about all these available pieces of the puzzle so that we can go learn. 

 Because it's difficult. I mean, you do feel isolated when you start this process of who knows this. I mean, it's exhausting in some regard of where do I even start? And who do I talk to and how do I get to that country and who can help me? And what do we need to know? And you have to parallel process, you know, we do everything, you know, the certification on the medical side, plus the distribution relationship and the registered agency and the financial relationship and the tax setup. 

 We've had to learn that in various jurisdictions as we continue to grow. [00:24:00] So I can see there being tremendous fear for a small business to just take that leap. But there's also, kind of the, what if you did aspect of it? What if you did just go forward? 

How much will that help you grow as an organization? And even as a business owner or proprietor or founder. You're going to learn along the way as well. And then if you can just think three years ahead, what would you tell yourself your future self three years from now that you learn right now? 

Wendy: Yes. Yeah, that's certainly true. Yeah. And there's, You know, the Department of Commerce comes out with all sorts of statistics about exporters and they grow faster, they have higher profits, they pay higher wages, their IP is more stable, their currency risk is more stable, so it's across the board, there's no negatives to exporting except that learning curve. 

Yeah, so when you felt so isolated and where to go and who can help and all that, where, where did you turn?  

Christy Brown: Uh, I went into my [00:25:00] WhatsApp app, for EO, and your brother contacted me, Wendy, and said, you have to talk to Wendy. You could tell it was a little bit of a cry for help. Because there are peaks and valleys to this, where I, you're just like, doesn't anyone know anyone that can help? 

And you do get responses. And I, again, I do feel, there's a nurture versus nature in this. Like I, I felt like I needed a hug and needed nurturing to get through some of these barriers or just clearly understanding. Because there are parts of this translation being just huge for us. 

 All of our devices have to have translation. Like Canada's a great example. We have to have French and English. We have to understand that. We have to have a website that is globalized. We're really focused on that now that, you know, if a person comes in from, and I'm using ambiguous countries, but Bahrain or New Zealand or the UK, our website can tactically move alongside of them to help them find what they're [00:26:00] looking for. 

So there's things like that we've had to navigate as well.  

Wendy: Yeah, so I'm so curious. I ended up talking to one of your staff members about the website, and you were going to really localize down to the countries, which becomes a huge effort for a small company. And I had suggested that he consider making a globalized website with an easy navigation for language. 

And so I'm curious, whatever transpired, like, what was your thinking around that? And what's transpired since then?  

Christy Brown: Yeah, that's the direction. The latter that you've described, is what we are goaling. So, same body and framework where we move down by language rather than you know, we can point the domain in any country to our US website.  

Wendy: Oh, okay. Then it becomes a lot easier to manage because you've got one website that's translated. The other thing that that solves is if I speak Spanish, and I'm in the United States. Mm-Hmm. , I'm not just sent to [00:27:00] the English website, I can still navigate to the Spanish Mm-Hmm. 

and get the information. Okay. So I'm glad that conversation was helpful. I was curious. Yeah.  

Christy Brown: That's where we're headed today. But we still register in each country and ensure that we have the supportive mechanics for our customers to purchase from us in country. 

Wendy: Yes, and then for online international you're using, is it Shopify? 

Christy Brown: Mm hmm.  

Wendy: So what are some struggles that you're working with now that you might want some help on from somebody that's listening to the podcast?  

Christy Brown: Oh gosh, we're making just great headway with what's in place now. When I think of where we need help, it's definitely our boots on the ground, our sales process with distribution in particular countries, who can we partner with that brings experience and professionalism and representation to the table that we don't have. 

We're not going to hire a resource, for example, in [00:28:00] France and have them go do all the sales across France. It's not scalable for us as a small company. And there are distribution relationships that can do that. So that's more of what we're really focused on today and then understanding for example, in the European environment. 

So, when we do our CE mark in Europe, what we need to understand is if we partner with a distributor, do they distribute in three countries and 27 countries and one country? So do we need a distributor in all 27 countries? We do need some help really outlaying that footprint of what that looks like. 

Um, we have distributors and logistics and individuals in mind, but we're paralleling that to our CE process, just to understand more fluidly who do we enter market with?  

Wendy: Right, yeah. I've heard there's a challenge. I thought, oh, there might be a business opportunity for you entrepreneurs to make a list by industry, by country, [00:29:00] by reach, by success rate. But, I have heard that going through the US commercial Service, there is, like, more of a protection because they've built this relationship and there's some liability if you have a bad distributor, or it can be difficult to get out of a relationship in some country.  

Christy Brown: Absolutely, they do coach you on terms, and they coach you on what to avoid, and by they I mean US Commercial. They're seasoned, and they have those individuals in country that can support you and they can facilitate the relationship from here to there, and it's fantastic.  

Wendy: Well, it is so fascinating to watch your journey as you've gone along because taking a medical device, which is a consumer medical device and how to take it to market is just, it's a, and a needed product. 

So I appreciate you coming on and talking about how you're doing it. Yeah. And if you ever want to market your, what did you call it? Your complexity calculator. Yeah. I know people who would be [00:30:00] interested in that. There's Softland Partners is another organization that has people that work with exporters. 

And so I'm part of that group and we're well connected in to support. Oh, you need somebody that specializes in that. And then you've tapped into the EO network. Well, good for you. I'm so impressed with what you're doing. Any final recommendations for people that are thinking about global marketing? 

Christy Brown: Do it. If, if there is a desire and market for what you have, and it's not just the U. S., absolutely, cross the border because if it's helping someone here, it's going to help someone somewhere else. And that is very much our mission too. 

 We really are focused on every child should breathe and have access to breathe. And, our little tool, like provides that very quickly in a very unique way. And it's not a mass produced product. It's something that's very special that parents love. So we definitely want get it [00:31:00] in the hands of parents everywhere. 

Wendy: Okay, good. And we'll put all the links to the device and where people can buy it in your website. Sure. Thank you. And then, how can people reach out to you if they wanna know more, get in touch with you?  

Christy Brown: Yeah, email is probably the fastest and I'm happy to provide my email address as well with the links that you share and would love to connect with anyone that has questions or even can help us in our journey. 

Wendy: Okay. Yeah, why don't you go ahead and say your email now in case anybody's listening and they want to jot it down.  

Christy Brown: Yeah, sure. It's Christy, C H R I S T Y. at DrNozeBest. com, and that is spelled D R N O Z E B E S T. com.  

Wendy: Good, thank you so much for that. Alright, you know this question is coming because we end on this. 

What's your favorite foreign word?  

Christy Brown: [00:32:00] It's definitely bonjour. And I even have a shirt because I am from the south in the U. S. that says bonjour y'all. I think being able to say hello in France is just fantastic. And, French is used in many places other than France, but I just love the word. 

Wendy: Yeah, that is a great one. 

Christy Brown: It's so easy. Yeah.  

Wendy: And how they say it in France, too. Bonjour! It's kind of singy.  

Christy Brown: Yeah, exactly. I mean, similar in, you know, Italy, you get buongiorno, but I love the word. I love that it hails from France as well.  

Wendy: Yes. Yeah. Yeah. That's a really good one. 

Well, thank you so much, Christy, for coming on today and making your time and sharing your experience.  

Christy Brown: Absolutely. Happy to do it. Thanks for having me.  

Wendy: So listeners, if you're out there and you learn something, particularly about launching a medical device, think of who might find this helpful because you know, there's somebody out there that's [00:33:00] feeling alone thinking, where can I start and we talked about a ton of good resources today. So give it a five, give it a share, and tune back in for next time. We look forward to it. 

 

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