How Conitex Sonoco Unified Global Branding Across Multiple Markets Through Website Localization

Before partnering with Rapport International, Conitex Sonoco operated multiple regional websites with inconsistent branding, messaging, and translation quality across international markets. Different regions managed content independently, resulting in varying customer experiences and a fragmented global brand identity.

The company wanted to consolidate its digital presence into a unified global website while still delivering localized content tailored to each regional audience. This required more than direct translation. Conitex Sonoco needed a scalable localization strategy that could:

• Maintain brand consistency across global markets
• Preserve technical accuracy for industrial packaging products
• Support multilingual website content at scale
• Incorporate local market terminology and cultural nuances
• Improve collaboration between headquarters and regional teams
• Create an efficient review and approval workflow for bilingual employees

The company had previously worked with other language service providers but experienced ongoing challenges with translation quality, responsiveness, and customer service. Internal stakeholders across different regions often struggled to align on terminology, messaging, and expectations.

Conitex Sonoco needed a long-term localization partner capable of supporting complex multilingual communication across a global manufacturing organization.

Rapport International collaborated closely with Conitex Sonoco and their marketing agency to develop a centralized multilingual localization process that aligned with the company’s broader global branding strategy.

The project began with the consolidation of multiple regional websites into a unified global web presence designed to support international audiences while maintaining consistent brand positioning across all markets.

To improve translation quality and long-term scalability, Rapport International developed a customized localization workflow that included:

• Translation of website content into Spanish, Indonesian Bahasa, and Simplified Chinese
• Use of existing in-language glossaries and product terminology
• Dedicated linguists familiar with industrial packaging and manufacturing terminology
• Internal bilingual review processes involving regional employees
• Centralized communication between headquarters, local markets, and translators
• Quality assurance processes designed to maintain consistency across all multilingual content

Because many packaging and manufacturing terms carry technical, operational, or market-specific meaning, maintaining terminology consistency across languages was critical to the success of the project.

Rapport International worked directly with stakeholders across regions to ensure that localized messaging accurately reflected both the company’s global brand standards and the expectations of local customers.

The result was a repeatable multilingual website localization process capable of supporting future international growth and ongoing content expansion.

Following the launch of the newly consolidated multilingual website, Conitex Sonoco established a more consistent and unified global brand presence across international markets.

The new localization framework helped the company:

• Standardize messaging across regions
• Improve multilingual website consistency
• Streamline translation and content update workflows
• Reduce friction between headquarters and local markets
• Improve the quality and accuracy of translated content
• Support ongoing international marketing initiatives more efficiently

By creating a centralized localization process supported by dedicated linguists and internal regional reviewers, Conitex Sonoco gained a scalable system for managing multilingual communication as the company continued to expand globally.

Rapport International remains an ongoing translation and localization partner for Conitex Sonoco, supporting new website content, product information, and global marketing initiatives across multiple languages and regions.