The first BIG “ask” sounds something like this: “We’re expanding into [another country] so we need a translator.”
The “ask” could be a directive from your CEO, based on corporate strategy and a plan, or an offhand comment from your marketing manager at the weekly meeting (based on the CEO’s plan). Or maybe it’s you, just you, with the thought that there are billions of people in the world that aren’t finding me, or my stuff, simply because we don’t speak the same language and I don’t translate my website, or my sales collateral, or my product safety information.
You may then run a document through Google Translate or ChatGPT a few times, with no guarantee that it’s a proper translation (and honestly, with little idea as to what it even says!). And then you ask friends or colleagues if they “know someone,” as if translation and interpretation skills are a given for anyone that speaks another language.
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No matter the scenario, getting it done right – and done right the FIRST time – means finding a language services agency that will work with you as a true PARTNER. Words convey your message, in your “voice”; that message is inherently personal because it’s the substance of why you do what you do, sell what you sell, promote what you promote. With that in mind, look for an agency you can TRUST, first and foremost.
In business, oftentimes trust is earned, and a high-quality language services provider will welcome all the questions! Please ask us for customer referrals, testimonials, and industry-specific case studies. Ask after interpreter/translator and project manager training and management processes, how the agency deals with unexpected changes to a project, challenging projects and their outcomes. For a comprehensive list of questions to ask, check out our blog: 50 Questions to Ask When Hiring a Translation Company.
The next four vital "asks" are all yours, and should focus on:
Service Offerings. Consider the range of services offered in light of your project requirements. Every project with a business implication requires a high-quality agency, no matter the word count – it’s your brand at stake and a single slip-up could lead to months of recovery. Look for the following as standard offerings – translation, interpretation, localization, globalization, and transcreation – then add specific requirements from there. Are you an “accidental exporter,” with sales from abroad? Does your business require a multilingual marketing specialist? Multilingual content creation and social media services? Translation management strategies? Can they handle your media – print, digital, website, subtitles? A high-quality agency can confirm its experience in any realm and start you on the right track.
Expertise and Experience: It’s a given – look for a provider with experience in your industry and in the specific language(s) you need. You want a provider with a deep understanding of your business, your target audience, and your communication goals, as well as the empathy and cultural understanding required for doing business across borders and cultures.
Also look for these specific skills when evaluating an agency’s translators, interpreters, and project managers:
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Project Managers
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Quality and Accuracy: High-quality language services providers have a rigorous quality assurance process in place, including rounds of editing and proofreading by native speakers. Accuracy is crucial to avoid miscommunication, which can lead to costly mistakes. We also help you help yourself, with advice on proofing a translation when you don’t speak the language and how to identify a high-quality translation.
Customer Service: Last and certainly not least, consider the level of customer service the provider offers. A good language services provider should be responsive, transparent, and proactive in addressing any concerns or issues. Look for a provider that is easy to work with and values clear communication throughout the process.
In a perfect world, the best scenario would no doubt be the one in which you PLAN FOR LANGUAGE TRANSLATION FROM THE START. Use your language services partner to inspire and revitalize your corporate strategy; challenge your marketing team to take the company global; send your sales team on trade missions and conferences hosted by international organizations. There are myriad resources available for companies that LEAD with a global conscience. We’re all on the same path toward an increasingly diverse and savvy new world market – committing to translation means a commitment to that cultural diversity, and a commitment to your business success.
Rapport International specializes in multilingual communications, providing language translation and interpretation services that are accurate and culturally appropriate. We use the right voice and the correct terminology to avoid liability, customize services to your needs, and deliver on time and within your budget. With our 100% satisfaction guarantee, you can trust that it’s done right. Contact us today if you would like more information or to get a free quote.