How do you make your website standout among the competition? And how do you do that on a global scale?
If you’re a small company selling mainly domestically, thinking about optimizing your website and translating it for a global audience seems complex. Yet, there is no better way to stand out and grow your business than bringing your goods and services to a new market - in their language.
First, you should think about exporting because there are 7.8 billion people in the world, and only 328 million of them live in the United States. That leaves a potential global audience of about 7.5 billion people!
Now let’s talk about internet users and their preferences.
English speakers on the internet number over 1 billion. That includes native speakers plus those who speak English as a second language. Yet, research shows that consumers are much more likely to buy goods and services (and PAY MORE) when the website is translated into their native language. Yet most websites are still only provided in English!
Check out these stats: