Omer Menashe, CEO at eMojo, explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.
Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York.
He admits the first step is the hardest yet if someone wants to grow, they can do it.