The Global Marketing Show Podcast by Rapport International

#23 | Abu Dhabi Opened Her Eyes

Written by Wendy Pease | Feb 17, 2021 5:00:00 AM

Alyson Hodson is president and CEO of Zag, a full service marketing agency.

A fortuitous trip run by the Canadian government opened Alyson’s eyes to global business opportunities when she visited Abu Dhabi on a trade mission. 

Now, at her company she opens the eyes of her clients when they have the opportunity to “think bigger” about expanding across borders.