Conversational Marketing in a Global Online World

Webinar presented by Drift, Rapport International + Consilium, Available On-Demand.

You've got international traffic and inquiries - and if you don't have conversational marketing (website chat) yet, you soon will. Learn what questions to ask to put your company on the leading edge.

This webinar explores concepts and technical details of adapting conversational marketing to US websites with international traffic, inquiries and sales. It is appropriate for management, marketing and sales team members who have responsibility for revenue growth, lead generation and customer experience. It is particularly applicable to companies with aggressive revenue growth plans.

Complete the form to view the webinar and contact us if you have any questions or want more information about Multilingual Chat.

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View the webinar!

This is an on-demand webinar, ready to watch at your convenience.

What will you learn?

Your website makes you global

International sales used to require a complex, expensive and speculative export strategy. Today the same digital marketing that helps to attract and convert domestic prospects does the same with global buyers. Even companies that only have American English websites often harvest lots of traffic, leads and projects from non-English speakers.

Buyers expect engagement now - technology enables this

Today buyers expect simpler, easier and faster interactions. That means mobile optimization, carefully designed UX and, increasingly, conversational marketing (chat) and sales. Chat can either be automated (Chat Bots) or Live Chat. This is the global NOW generation.

Buyers expect in-language and knowledgeable

Traditional approaches to translation and localization provide an inadequate framework for thinking about engaging global visitors. Language, business hours, and business culture are factors which impact real-time interaction.

Evolving Conversational Marketing

If you practice conversational marketing in multiple languages, does that mean you are translating (asynchronous, written language) or interpreting (real-time spoken language)? Great question!

And there is more!

Learn about how many languages, what languages, how to hand off to salespeople that don't speak the language, how to manage GDPR and other compliance, how can existing tools help, what language services are available and how will language services likely adapt!

Nobody's written this rule book yet.

Rapport International offers multilingual chat services. For more information on providing multilingual chat on your website, contact us.

Who will be there?

Watch this webinar at your convenience. International business and digital marketing expert Ed Marsh of Consilium moderates a panel discussion with global experts Alyssa Donahue of Drift and Wendy Pease
of Rapport International.

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