This is an on-demand webinar, ready to watch at your convenience.
International sales used to require a complex, expensive and speculative export strategy. Today the same digital marketing that helps to attract and convert domestic prospects does the same with global buyers. Even companies that only have American English websites often harvest lots of traffic, leads and projects from non-English speakers.
Today buyers expect simpler, easier and faster interactions. That means mobile optimization, carefully designed UX and, increasingly, conversational marketing (chat) and sales. Chat can either be automated (Chat Bots) or Live Chat. This is the global NOW generation.
Traditional approaches to translation and localization provide an inadequate framework for thinking about engaging global visitors. Language, business hours, and business culture are factors which impact real-time interaction.
If you practice conversational marketing in multiple languages, does that mean you are translating (asynchronous, written language) or interpreting (real-time spoken language)? Great question!
Learn about how many languages, what languages, how to hand off to salespeople that don't speak the language, how to manage GDPR and other compliance, how can existing tools help, what language services are available and how will language services likely adapt!
Rapport International offers multilingual chat services. For more information on providing multilingual chat on your website, contact us.
Watch this webinar at your convenience. International business and digital marketing expert Ed Marsh of Consilium moderates a panel discussion with global experts Alyssa Donahue of Drift and Wendy Pease
of Rapport International.